Post by account_disabled on Dec 3, 2023 11:30:03 GMT
What Are the Pros and Cons of an Exact Match Domain Name for Your Website Business World? If you're taking your business online, one thing you need to consider is which domain name people use to reach your website. This is your online address and also a way to brand your business. There are many approaches to choosing a domain name, but you want the name to be short and memorable. You also want it to express what your business does. One approach is to purchase an exact match domain name. (EMD). But don't rush out and buy one. There are some disadvantages to doing this. How to find expired ones? domains What is an Exact Match Domain (EMD)? Contents An exact match domain is a domain name that is identical to the term you are trying to search for. rank.
For example, if you are a photographer in the Cleveland area, the exact match domain would be "photographycleveland.com". EMD is easier to remember than a random string of letters and looks more professional, but it's always a good idea to purchase an EMD. There are pros and cons Email Data to using EMD. First, let's look at the pros. Pros and Cons of Buying EMD One of the biggest advantages of using an exact match domain is that it is easier to remember. This is especially true if the name is short and to the point. The fact that the words are common words also reduces the frequency of misspelling. Another advantage of purchasing an exact match domain is that it contains the terms people search for when they need the product you sell, making them more likely to click.
On the downside, there are far fewer advantages to owning an EMD than there were a decade ago. In fact, this could even be a detriment. Before 2012, EMDs generally had higher search engine rankings because they contained exact match keywords within their domain. This all changed in 2012 when a Google update penalized exact match domains, and these sites suffered a drop in rankings. The purpose of the update was to penalize EMD domains that publish thin keywords. Content that is unrelated to the keywords in the content and domain names. Before this, people would buy EMDs and post weak and irrelevant content to get rankings, and it worked back then. Exact match domains do not have the ranking ability they had before the Google update, but they can still rank if they have quality content.
For example, if you are a photographer in the Cleveland area, the exact match domain would be "photographycleveland.com". EMD is easier to remember than a random string of letters and looks more professional, but it's always a good idea to purchase an EMD. There are pros and cons Email Data to using EMD. First, let's look at the pros. Pros and Cons of Buying EMD One of the biggest advantages of using an exact match domain is that it is easier to remember. This is especially true if the name is short and to the point. The fact that the words are common words also reduces the frequency of misspelling. Another advantage of purchasing an exact match domain is that it contains the terms people search for when they need the product you sell, making them more likely to click.
On the downside, there are far fewer advantages to owning an EMD than there were a decade ago. In fact, this could even be a detriment. Before 2012, EMDs generally had higher search engine rankings because they contained exact match keywords within their domain. This all changed in 2012 when a Google update penalized exact match domains, and these sites suffered a drop in rankings. The purpose of the update was to penalize EMD domains that publish thin keywords. Content that is unrelated to the keywords in the content and domain names. Before this, people would buy EMDs and post weak and irrelevant content to get rankings, and it worked back then. Exact match domains do not have the ranking ability they had before the Google update, but they can still rank if they have quality content.